Color is one of the most powerful tools in a maker’s branding toolkit. It’s more than just aesthetics—color influences emotions, perceptions, and buying decisions. As a handmade seller, understanding the psychology of color can help you craft a brand identity that resonates with your target audience and makes your products unforgettable. Let’s explore how to use color intentionally in your branding. Why Color Matters in Branding Studies show that up to 90% of first impressions are based on color alone. Colors evoke emotions and set expectations, which is why they play a critical role in branding. For handmade businesses, where authenticity and personal touch are key selling points, the right…